The Short Tail

<p><a href="http://www.gapingvoid.com/Moveable_Type/archives/002177.html"><img src="http://www.gapingvoid.com/zzzzzz7654210.jpg" /></a><br /> I think my blog is in the "pile of bodies"</p>

“Sneezers” Like Me

Whatever business you’re in, your product’s success or failure is going to become more and more dependant on “sneezers” like me. We are not going away. We are getting more viral by the day, while other ways of spreading ideas- TV, newspapers etc- are becoming less effective by the day. (from GapingVoid.com) This was a topic that came up during BarCampNYC: Marketing Through Social Networks. I mentioned the concept of “sneezers” and someone I was talking to asked for clarification. I talked about Seth Godin’s market distribution graph with sneezers at the very beginning followed by early adopters, etc. I just happened to take a look at GapingVoid.com this morning and saw the post referenced above. And in a sort of snake-eating-its-tail kind of way, I am blogging about a blog post about how bloggers can spread memes and marketing messages through blog posts. Odly though, I think I am sneezing in a near empty room. This concept does have a tremendous implication for many of our clients. Solid strategies that take advantage of existing social networks, both on, and off-line are more important than ever. I believe (though not sure if the numbes back it up) that direct mail is loosing effectiveness, the advent and increasing popularity of time shifting television and skipping commercials along with the declining readership of traditional print media all point to the need to find new more effective ways of reaching your constituency and the public at large. WOMA and other forms of direct contact through personal connections are essential to...

Boing Boing: Video: Lessig slideshow on Google Print

Rich pointed me to this presentation by Larry Lessig. I finally got around to watching it the other day and Highly recommend it to anyone interested in the public domain, google, the web’s influence on intellectual property and digital rights management. Boing Boing: Video: Lessig slideshow on Google Print – Larry Lessig has uploaded a 30-minute narrated slideshow of his talk on Google Print/Goole Booksearch and fair use. Larry’s slides are always admirably simple, stark and well-chosen, and he’s a very, very good speaker; his explanation of the Google Print...

MashPit

MashPit – It’s about time that we stopped futzing around and built tools that worked for ordinary folks, yeh, the ones who don’t have time to live and breathe tech like the rest of us seem to. Most of the world is not like us (surprise!) and at some point, yes, we [del.icio.us] I talked a bit to Chris Messina this weekend at BarCamp, and he talked about the idea of mashPit, I wanted to call a little extra attention to it, particularly for the CivicActions team. It sounds like it might be fun! Here is what Chris says over on his blog: Anyway, our events are different enough to warrant the name change anyway. Whereas my event is more of a one-day micro-hackathon, David wants there to be many more participants (on the order of 25 times as many!) as well as host a number of mashup based contests with cool prizes and whatnot. So hey, I say, the more the merrier. No one can own the camp meme, so the more it spreads and gives regular folks the opportunity to get involved with all this new fangled techie stuff, the...

Reflecting on my Podcasting

I did my first podcasting in a while this weekend at BarCampNYC. I used a Samson C01U studio condensor USB mic, and Audacity on my IBM power Book. The quality varies. The condesor mic is very sensitive, and there is this weird shimmering background noise. I think the quality seems to be affected by what else is running on the laptop. I have to get better at adjusting the settings while recording, and also figure out the best angle to talk into the mic. It seems that pointing the mic straight up in between the two people talking works best, and talking less than 2 feet from the mic. Now I know…. Let me know what you think, post comments, or leave audio comments at 206-203-3531, it will be sent to me as a wav, I’ll encode it and post it as a comment. Just let me know in the message which entry you are commenting...